The glitz and glamor of Las Vegas is coming to the tropical setting of the Bahamas thanks to an enormous alliance between two hospitality and entertainment powerhouses. Atlantis, a Bahamas resort, is partnering with Caesars entertainment to combine the existing gaming options at the Paradise Island destination with Total Rewards, the award-winning loyalty program from Caesars Entertainment.
"Partnering with the Caesars brand on this initiative allows guests even more access to elite gaming destinations," said Paul Burke, President and Managing Director of Atlantis, Paradise Island. "Our brands have great synergy including similar customer service cultures and clientele. This is an aggressive step towards not only reinforcing our existing customer loyalty, but also towards attracting new customers to experience our unique product offerings."
Total Rewards members will have access to the premier gaming experiences they expect from Caesars-affiliated brands, along with experiences that can’t be found anywhere except Atlantis, including world-class food and once-in-a-lifetime interactions with dolphins and sea lions.
The full Atlantis experience is available to Total Rewards members who have reached the Platinum, Diamond, or Seven Stars tier. Total Rewards uses a point-based program that also uses a tier system, doubling down on the gamification to which Caesars customers have already proven to be responsive.
The Total Rewards program is a large part of the Caesars customer loyalty effort, one that has allowed the company to expand its portfolio to 50 casinos in 13 U.S. states and five countries.
"With the launch of this exciting partnership, Total Rewards is continuing its evolution as the industry's leading hospitality and gaming loyalty program," said Michael Marino, Senior Vice President of Loyalty & Digital at Caesars Entertainment. "Total Rewards is now the only loyalty program of its kind offering our members access to this premier island resort, which includes access to select accommodations, signature dining experiences and the opportunity to play in the Caribbean's largest casino."