Specialty grocer The Fresh Market has introduced two major digital upgrades, rolling out a reimagined loyalty program alongside a redesigned mobile app as part of its broader push to enhance the customer experience.
The company’s updated loyalty offering, now called TFM Rewards, reflects a stronger focus on value, personalization, and convenience. Members can expect a range of enhanced benefits, including expanded savings across the store, exclusive in-store events, 5% off curbside orders, improved birthday rewards, and more tailored offers that make it easier to shop for favorite items.
Customers can access their TFM Rewards accounts through the company’s first native mobile app or via its website. The newly redesigned app acts as a central hub, featuring streamlined navigation, curated meal inspiration, expanded deals, and seamless integration with loyalty benefits.
The Fresh Market Chief Marketing Officer said, “We are always challenging ourselves to do more for our guests. TFM Rewards was redesigned to provide our loyal guests with more value, more personalization, and more engagement, making it easier than ever to shop at The Fresh Market. And with our new app, we’re giving both members and guests a more complete experience, with easy access to more deals, special offers, and the engaging content that sets us apart.”
These enhancements build on The Fresh Market’s strong in-store experience, extending its customer-first approach into the digital space. The initiative also follows a standout 2025 for the retailer, when it earned top honors in USA Today 10Best Readers’ Choice Awards, ranking as the No. 1 Best Grocery Store in the U.S. The new digital tools are designed to carry that award-winning experience into a more personalized and seamless journey for shoppers both online and in-store.
Learn more about TFM Rewards here.