As recent mobile applications like GrubHub and DoorDash have made ordering food from restaurants easier, take-out orders have seen a massive spike in popularity. People seem to love the convenience offered by these services. But does this equate to customer loyalty?
In its 2018 “Takeout & Off-Premise Consumer Trend Report,” food service industry research firm Technomic found that 68 percent of take-out customers order at least once a week. However, over 78 percent of customers still place their orders directly....