Sometimes, unexpected partnerships can get consumers to look at brands in a whole new light. Now, an automotive brand and an animal rescue service have teamed up. Subaru of America has announced it will host a pet adoption event during the 2019 New York International Auto Show in partnership with the ASPCA (American Society for the Prevention of Cruelty to Animals), based in New York City.
The ASPCA is the longest-standing animal welfare organization in North America. It serves as a voice for animals in crisis. Taking place at the Subaru exhibit on Level One inside the Jacob K. Javits Convention Center, this first-of-its-kind event is aimed at finding homes for pets in the greater New York City area.
Those who visit the exhibit will have the opportunity to adopt and take home a dog or puppy through the ASPCA’s standard adoption process. Exhibit attendees are also encouraged to make rope toys as a donation to the ASPCA Adoption Center or for their own pet, as well as create custom pet tags using the Subaru Loves Pets engraver. All activities at the Subaru booth will be complimentary, with donations and proceeds benefiting the ASPCA.
“The love of pets is an essential pillar of our Subaru Love Promise, and we’re proud to partner with the ASPCA to advance that mission,” says Alan Bethke, Senior Vice President, Marketing of Subaru of America, Inc. “We hope that together, we can unite our furry friends with loving homes in the New York City metro area while bringing awareness to the necessity of caring for shelter animals.”
Matt Bershadker, President & CEO, ASPCA, adds, “The ASPCA is grateful for our 11-year-partnership with Subaru, which has impacted more than 57,000 animals though ASPCA rescue operations, animal relocation programs, and adoption support across the country. In 2018 alone, Subaru raised more than $2.9 million for the ASPCA, making a life-changing difference in the lives of 6,758 animals, and we couldn’t ask to share this success with a more dedicated or generous partner than Subaru.”
All adopters are subject to standard ASPCA adoption guidelines and procedures. Prospective adopters must be 18 years of age or older and should bring a photo ID and be prepared to fill out an application for adoption. Visitors can also check out the ASPCA Mobile Adoption Van, which will be parked onsite.
The New York International Auto Show adoption event is a part of the Subaru Loves Pets initiative, which is dedicated to helping improve the safety and well-being of animals in communities nationwide. The automaker’s commitment to pets is one part of its Love Promise philanthropic platform. This partnership is a unique way for Subaru, a brand that appeals to family-minded consumers, to show that it is conscientious of family’s pets.