Ralph Lauren set to Focus on Iconic Style to Recharge Brand Loyalty
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Stefan Larsson, CEO of Ralph Lauren Corp., assumed his current title six months ago after a highly successful run as Global President of Old Navy, a division of Gap Inc. Ralph Lauren has fallen on difficult times, but Larsson insists the company is set to turn things around through a return to its iconic style that will, ultimately, spark more brand loyalty. During the company’s fourth-quarter earnings call on May 12, Larsson clarified his intent for the company to return to profitability. “Iconic style made current....

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