Sears Holding Corp.’s Shop Your Way loyalty program is a vital ingredient of the company’s recipe for transformation.
During the company’s Dec. 3 fiscal third-quarter earnings conference call, Rob Schriesheim, Executive Vice President and Chief Financial Officer, referenced the impact of the Shop Your Way loyalty program.
“We continue to make progress in our transformation from a traditional, store-network based retail business model to a more asset-light, member-centric integrated retailer leveraging our Shop Your....