In 2015, Cineplex recorded its best year ever and a major component of that success is the SCENE loyalty program.
“We are pleased to announce that term extension to agreements with Scotiabank with the SCENE program which will now run for 10 additional years until Oct. 31, 2025,” Cineplex CEO Ellis Jacob said during Tuesday’s fiscal fourth-quarter conference call, according to Seeking Alpha. “The extension also includes naming rights for two additional Scotiabank theaters, bringing our total to 10 theaters and to the Cineplex VIP Cinemas presented Scotiabank and to Scotiabank’s annual commitment with Cineplex Media. Our partnership with Scotiabank has been extremely positive and we are pleased to continue to work together in the future on this popular and much loved loyalty program.”
Cineplex’s total revenue for the year rose 11%, to CAD $1.4 billion. New annual records were established for box office revenue, which increased 5.7%, to CAD $711.1 million, and attendance, which increased 4.6%, to 77 million guests.
“This was due to the success of multiple blockbuster films during the year including: Star Wars: The Force Awakens, Jurassic World, The Avengers: Age of Ultron, Minions, and Furious 7,” Jacob said. “Our media business is comprised of two areas: Cineplex Media and Cineplex Digital Media, which combined generated record results in 2015. In November, we were very pleased to announce that Cineplex Digital Media had been selected by A&W Food Services of Canada Inc. to be the sole provider of digital menu boards for its over 850 restaurants across Canada and has already begun installation in some locations.”
What’s more, Jacob said American Dairy Queen in Cineplex Digital Media was the endorsed provider of in-store digital merchandising solutions for their stores to outpost the United States and Canada.
“This business is a strategic area of growth for us and we believe that Cineplex Digital Media is well positioned for significant growth throughout North America and beyond,” he explained.