The exercise brand Peloton has formed a multiyear partnership with the National Basketball Association (NBA) and the National Women’s Basketball Association (WNBA), becoming an official fitness partner of both leagues.
The collaboration will make NBA League Pass, the league’s live game subscription service, available on connected Peloton devices in the platform’s new Entertainment feature. NBA League Pass will start streaming on Peloton bikes, treadmills, and rowers during the 2023-24 season. ....