Loyalty360 engaged Bill Baker, CEO at The Lacek Group, to talk about how customer loyalty has evolved, new possibilities for the loyalty industry, and the new technologies impacting the loyalty landscape today. For more than 25 years, Lacek has built a reputation for winning the hearts and minds of customers across multiple marketing channels using customer data to design, build, and maintain loyalty and CRM programs for industry-leading clients.
Please provide us with a little background on your role at Lacek and what makes the....