Novu bills itself as the health care industry’s marketing platform that provides intuitive consumer health tools, incentives, and a customer experience that builds long-term engagement via desktop, mobile, or tablet.
Loyalty360 caught up with Jordan Mauer, Executive Vice President of Marketing and Engagement, to find out more about this exciting new company.
How did Novu come up with the idea for loyalty in the health care industry?
Mauer: Our founders have a background in direct marketing and many of our original employees....