Seth Rabinowitz, SVP, Marketing & Fan Engagement, New York Jets believes the team’s loyalty program is not traditional, but straightforward and fair.
“You can’t assume loyalty, but you can reward it,” Rabinowitz said during a session titled, “How the New York Jets Win Year-Round Fan Loyalty On and Off the Field,” at the 9th Annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty.
Jets Rewards, presented by MasterCard, is a season ticket-holder only program. The....