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Sometimes, it isn’t always about the money. Sometimes, for a loyalty program, it isn’t always about points. Sometimes, a loyalty program can actually be about how loyal a customer or, in this case, a fan is to a particular team. And in this case, that team is the New York Jets.
Seth Rabinowitz, SVP, Marketing & Fan Engagement, New York Jets told Loyalty360 that the team doesn’t have a traditional loyalty program.
“It is not a traditional program,....
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