NICE Systems today launched the NICE Customer Journey Optimization solution, which uses predictive and real-time analytics as well as patented machine learning technologies to identify customer behavior patterns and help determine customers' next moves, likeliness to churn, or interest in particular products or offers.
The cloud-based Customer Journey Optimization solution is based on the NICE Customer Engagement Analytics platform. Organizations can use it to personalize the customer experience in real time by deciding which offers or....