Mobile Wallets Key Component of Omnichannel Customer Engagement at Western Union
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Western Union was one of the first money transfer operators to work with mobile operators in Africa, where the success of mPesa has been highly touted, according to Anand Kirshnaswamy, Western Union’s vice president, mobile product development, and innovation. “Since then, we have worked with mobile operators in other countries to allow our customers to send money to mobile wallets,” Kirshnaswamy told Loyalty360. Earlier this month, Western Union announced it made a strategic investment in Walletron, a pioneer in....

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