Starbucks Launches Merch Store With Early Access for Reserve Tier
Starbucks has launched a new online merchandise store, called Starbucks Shop, giving its most loyal customers early access as part of the company’s revamped Starbucks Rewards program. The new shop features exclusive branded items such as cups, tumblers, apparel, and Starbucks Reserve whole-bean coffee.
The online shop rollout is tied to Starbucks’ newly updated loyalty program, which launched March 10 and introduces a three-tier membership structure: Green....