Loyalty360 Reads: November 1, 2019
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Programs
 
Princess Cruises Extends Loyalty Program to Youth Passengers
The cruise line has announced “that it will extend eligibility for its Captain’s Club loyalty program to every cruiser, regardless of age. Benefits in the program were previously only available to Princess cruisers aged 18 and older.”
 
Customer Experience
 
Verizon Boosts Subscribers, Aided by New Pricing Plans
Verizon has made “large gains in phone subscribers in the third quarter, aided by a revamp of its unlimited data plans that shaved about $5 off customers’ monthly bills.” In addition, “Verizon’s Disney+ offer, which gives Disney a large pool of potential viewers as it launches, could help Verizon retain current customers and draw more subscribers to its unlimited plans, a priority for the company.”
 
Amazon Adds Thousands of Counter Pick-Up Locations in the US
The e-commerce giant launched its counter pick-up service in June, and is now expanding, “opening thousands more counter locations in the US—just in time for this year’s holiday shopping season—thanks to its partnerships with Stage Stores, GNC, and Health Mart.”
 
55 Percent of Consumers Are Likely to Choose a Retailer Offering Self-Checkout
A new BRP Reports indicates that “successful retailers understand that the customer wants the ability to shop in multiple ways depending on their time constraints and current needs on each occasion they engage. Retailers are seeking to build brand loyalty by enabling a personalized unified commerce experience that enables the customer to engage in multiple personas depending on their needs at that time.”
 
Employee Engagement
 
Popeyes Will Hire More Staff to Deal with Return of Hit Sandwich
The QSR “is bringing back its overwhelmingly popular chicken sandwich, but this time it’s calling in reinforcements. Sun Holdings Inc., which operates about 150 Popeyes locations, will offer the item beginning in early November, according to Chief Executive Officer Guillermo Perales. To prepare, the restaurants are hiring  400 employees and may dedicate up to two people per store to make the sandwich, he said.”
 

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