Programs
BP Introduces BPme
The convenience store is relaunching its loyalty program under the name BPme, which “will reward high value consumers with 5 cents off every time they fill up using the BPme rewards app, with no gallon restrictions or expiration. Customers will also be able to pay and apply rewards without using the pin pad on the gas pump.”
Customer Experience
McDonald’s Cooks Up More Customized Order and Pay Experience
The fast-food chain is upping its personalization. &ldquo....