McDonalds Brings Back Szechuan Sauce as Mobile App Exclusive
McDonald's is bringing back its limited-run Szechuan Sauce as an exclusive item for mobile app orders,
McDonald’s has only sold Szechuan Sauce three times previously, once resulting in supply shortages and outraged fans. The chain is now leveraging to drive downloads of its app, an increasingly important channel for growing sales and loyalty.
The strategy underpins how important mobile channels have become to the world's largest fast-food chain, as the pandemic....