Innovation
ATP Coaches Launch Fan Experience
Members of the ATP Coach Program have announced a series of fan experiences to help coaches affected by the pandemic. This initiative is hosted by the fundraising platform Givergy and gives fans the chance to bid for once-in-a-lifetime experiences through auctions and draws.
“It is great to see coaches and tournaments offer some truly incredible and unique experiences to our fans,” said Andrea Gaudenzi, ATP Chairman, in the above article. “The COVID-19 pandemic has challenged the ability of many people to work and coaches are no exception. The fact this initiative also helps fellow members of the tennis family during this uncertain time shows the unity and innovative spirit of tennis.”
Burger King Gamifies Quarantine with 'Lockdown Whopper' in Brazil
Burger King Brazil has announced the “Lockdown Whopper” campaign. This program involves using the brand’s mobile app’s geolocation services to see whether the customer is sheltering in place.
According to the above Marketing Dive article, “Customers who participate in the promotion will receive vouchers for free food, with rewards increasing as they spend more time at home. The prizes start with snacks and get more valuable, including free Whopper sandwiches and combination meals.”
Customer Experience
Fan Experience to Change Profoundly Amid COVID-19 Pandemic
Fan experiences for sports will need to change in the near future if the teams want fans to return to the stands anytime soon. That includes temperature checks, hand sanitizer distribution stations, touchless vending, and even the possibility of cutting beer sales for the time being, according to the linked article.
“For me personally, I’m not sure I would feel comfortable attending a live sporting event until there is a known treatment or widely available vaccine,” said Katy Lucy, a digital marketing agent from Atlanta in the above NBC Sports article. “I trust the institutions to put the proper measures in place; however, making sure that they are enforced is another matter.”
Mall of America Reopens After Coronavirus Closures, with 150 of 500 Stores Doing Business
The Mall of America reopened Wednesday, June 10, with 150 of its 500 stores opening alongside it. Some changes include signs encouraging social distancing, reduced seating, touchless hand sanitizers, and plexiglass dividers at checkout areas.
"I'm used to coming here every week, but during the last few months, I grown used to disappointment," Raekwon Martin, of Bloomington, said in the above article. "It feels good to be here again and beat the wave."
News
McDonald's Names Global CMO After 11-Month Vacancy
McDonald’s has announced Alistair Macrow has been promoted to SVP, Chief Marketing Officer, after Colin Mitchell, former SVP, Global Marketing, decided he would leave the company.
“It has been said that the U.S. is “the heartbeat of McDonald’s”, and the success of our U.S. business is critical,” McDonald’s President and CEO, Chris Kempczinski, said in a statement. “In his new role, Alistair will partner closely with Morgan Flatley, now SVP and U.S. Chief Marketing and Digital Customer Experience Officer, whose role encompasses field marketing, digital, media, CRM, brand content and engagement, consumer insights and strategy, and menu for the U.S. market. Morgan has significantly strengthened our strategic marketing capabilities in the U.S. and globally and built strong relationships with our agency and owner-operator partners.”