Programs
Vans Family Enters the UK
The footwear brand’s loyalty program, Vans Family, has launched in the UK. “The Vans Family loyalty program will engage our fans—from newcomers to loyalists—as individuals with unexpected experiences tailored to their personal interests,” says Doug Palladini, Global Brand President at Vans. “In doing so, we are creating authentic connections with people who like Vans, deepening our relationships with them, and creating new pathways to interact in relevant ways.....