Loyalty360 Reads: February 5th, 2018

The latest news in the world of customer experience and customer loyalty.
 
The Morning After: Super Bowl Ad Reviews
Which brands won and lost the Super Bowl commercial game? An article in Ad Age not only offered a chance for readers to review of all the ads, but vote for which ones they thought were the best. Without giving away the answers, the publication summed up the efforts by saying, “We laughed, we cried, we cringed.” It also tossed in the final score of the football game for those who thought that on-the-field game was a distraction to the real entertainment.
 
Tesla to Sell Solar Products at 800 Home Depot Stores
Tesla plans to sell its solar products at 800 Home Depot Stores, according to an article in Bloomberg. It’s also in discussions with Lowe’s. While the home-improvement industry is enjoying a robust rebound from the housing bubble bust that happened a few years ago, the brands see this as an opportunity to partner with another well-known brand. While Tesla is known for its electric cars, its solar panels have been much anticipated. The panels are smaller than traditional panels and look like roofing shingles. The Home Depot stores, which will be outfitted during the first half of this year, will be staffed by Tesla employees and can demonstrate its solar panels and Powerwall battery.
 
Feb. 6 Is Senior Day at Walgreens
Tuesday, Feb. 6, is Senior Day at Walgreens, with its nationwide stores offering prevention tips and advice to reduce the risk of injury from tripping and falling, according to an article in Business Wire. Falls are the leading cause of serious and even fatal injuries among adults age 65 and older, according to the Centers for Disease Control and Prevention. Customers who are Walgreens Balance Rewards members receive 500 bonus points if they ask a pharmacy staff member about fall injury prevention. We spoke to Walgreens in late 2016 about its launch of Beauty Enthusiast, a new beauty club within its Balance Rewards loyalty program.

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