Loyalty360 Reads: April 5: Wendy’s to Open Virtual-Reality Restaurant, JetBlue Appoints New VP Loyalty Programs & Partnerships and More
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Wendy’s to Open Virtual-Reality Restaurant Wendyverse Wendy’s is teaming with Meta’s Horizon Worlds to open its first virtual-reality Wendyverse restaurant. Its first virtual-reality location would give users new opportunities to react with each other and the brand. In the first phase of the Wendyverse, users can venture into a world built by community creators featuring: Wendyverse Town Square Central with a Wendy’s restaurant where players can go behind the counter and meet friends. Wendyverse Partnership....

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