Making a true connection between rewarding loyalty customers and increasing mobile payments adoption was the theme of a new report, “Rewarding Loyal Customers to Increase Mobile Payments Adoption,” which was written by Elisa Tavilla, payment strategies industry consultant, Federal Reserve Bank of Boston.
Tavilla talked to Loyalty360 about this riveting topic that is quite germane to loyalty marketers everywhere.
What was your starting point as far as a baseline for whether mobile loyalty rewards can impact consumer....