Innovation is a word used quite often among loyalty marketers to spark customer engagement and drive brand loyalty.
During his session, “Business Excellence: Accelerating Customer Experience Strategy Adoption through Innovation, Leadership Development, and Value Creation,” at the 6th annual Engagement & Experience Expo presented by Loyalty360, Jose Pires, global business excellence leader, Black & Veatch, talked about the concept of innovation, dispelling the notion that every innovation has to be a breakthrough....