Google is starting a phased rollout of its Privacy Sandbox initiative, deprecating third-party cookies for 1 % of Chrome users in Q1 of 2024. The limited launch is designed to give developers time to test the readiness and effectiveness of their cookieless products in real-world environments.
The news follows several years of delays on the deprecation, which Google announced in 2020. With new privacy regulations and increased demand for user-control over data, Google’s Sandbox Privacy is part of the company’s commitment....