Customer Benefits of Zero-Party Data & Data Collection

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Zero-party data is the future of marketing. And believe it or not, data collection benefits both consumers and brands! Data collection has to be balanced by the importance of data security and customers’ value of their privacy. Providing your phone number at checkout. Accepting cookies on websites. Paying with a credit or debit card. All of these actions enable companies to track your behavior — but that’s not necessarily a bad thing!   Customer....

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