The Denver Broncos and FanDuel have announced a multi-year partnership that makes FanDuel the official betting and daily fantasy partner for the Broncos. This is the first sports betting partnership announced for an NFL team since the NFL opened the category in May. It's also the first sports betting partnership for FanDuel with an NFL team.
"Colorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we're going to take the fan experience in Colorado to the next level," FanDuel Group CMO Mike Raffensperger said in a press release." With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content."
This partnership allows FanDuel to use the Denver Broncos name and logo FanDuel's online sports betting offering and daily fantasy sports products in Colorado. The partnership also gives FanDuel access to marketing assets, like in-stadium signage as radio, television, and digital advertising to promote its sports betting offerings.
"FanDuel has built a strong reputation as a premier gaming destination for sports fans," Denver Broncos Chief Commercial Officer Mac Freeman said in the same news release. "The ways they smartly reach people through engaging and entertaining content is in line with the Broncos' innovative thinking when connecting with our fans. With FanDuel's successful launch into Colorado earlier in May, we believe Broncos fans will enjoy FanDuel's trusted mobile sports betting and daily fantasy platforms."
FanDuel and the Broncos also plan to offer once-in-a-lifetime experiences and unique offers for FanDuel customers. This partnership also comes after FanDuel Group's launch of its FanDuel Sportsbook online and mobile experience in Colorado in partnership with Twin River Worldwide Holdings, Inc. and Golden Gates Casino Black Hawk.
Also, according to the press release, "FanDuel is offering several unique promotions for new FanDuel Sportsbook customers in Colorado, including Broncos +30 on the point spread for Week 1 (+100, max bet of $50) and the Over/Under on Broncos Total Wins (7.5) set at +1600 with a $10 max bet. Also, all new and current FanDuel Sportsbook customers in Colorado can receive special odds boosts on the Broncos to win Week 1 (boosted from -130 to +120) and rookie WR Jerry Jeudy to score a touchdown (+250 to +400)."