Chipotle Mexican Grill announced it is launching Chipotle Burrito Builder on Roblox, a new simulation experience that will challenge players to roll burritos in the metaverse to earn Burrito Bucks, the brand's in-experience currency on Roblox on National Burrito Day. The first 100,000 Roblox players to successfully roll a burrito will earn Burrito Bucks for an entrée code redeemable on the app or online.
This marks the first time a brand has enabled Roblox players to earn and exchange a Roblox in-experience currency for real-world....