Chipotle Mexican Grill announced it has officially launched its loyalty program, Chipotle Rewards, in Canada. This is the latest advancement in Chipotle's efforts to make the brand more accessible and to strengthen its relationship with the Canadian community.
"Chipotle Rewards is another access point for guests to engage with our promise of real ingredients prepared fresh daily, and a way for us to say thank you for joining our mission of Cultivating a Better World," said Anat Davidzon, Managing Director, Chipotle Canada.
Chipotle Rewards brings instant gratification to guests with free chips and guac after the first purchase as a member and a surprise birthday reward every year. Chipotle Rewards members can earn extra points and collect achievement badges with Extras. The gamified loyalty experience offers personalized challenges allowing members to level up and earn free Chipotle faster. Members can sign up for Chipotle Rewards in the app or on the Chipotle Canada website.
"We're excited to engage with our Canadian guests in a brand new way with Chipotle Rewards," said Chris Brandt, Chief Marketing Officer. "Our personalized loyalty program allows members to select how they redeem points, earn Extras by participating in challenges, and achieve badges for their achievements."
Guests ordering digitally can also round up their bill to the next highest dollar amount to donate to Chipotle's nonprofit partners.
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