Sean McGrail, president and co-founder of Paint Nite− the world’s largest social painting experience provider and community−wanted to heighten the customer experience and make it more personalized through gifting options ahead of the holiday season.
“Previously, we had built an in-house e-gift product that was pretty bare bones and was intended for a single consumer to email the gift code to a friend or family member,” McGrail explained to Loyalty360. “Over time, however, we realized that many ....