BMO recently announced the launch of Blue Rewards, a major evolution of the well-known AIR MILES program, created to deliver a more flexible, personalized, and digital-first loyalty experience. Launching this summer, the program will transition AIR MILES into Blue Rewards, continuing to be operated by a BMO subsidiary. The new platform is designed to give millions of Canadians easier ways to earn and redeem rewards while supporting everyday financial progress through a more seamless and modern experience.
BMO Group Head of Canadian....