Ansira Partners has announced the acquisition of BrightWave, an email and eCRM company in the United States. Ansira Partners is a marketing technology and services firm that helps brands orchestrate customer experiences in the brand-to-local ecosystem. Cited as a best-in-class industry leader by analyst firm The Relevancy Group, BrightWave already has a number of technology partners, including Salesforce Marketing Cloud, Adobe/Marketo, Oracle Marketing Cloud, and IBM Marketing Cloud, as well as Cordial, Emarsys, and Movable Ink.
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