Ally Bank Attracts Brand Loyalty by Creating Emotion in Emotionless Category
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At Ally Bank, officials constantly seek to “raise the bar” to stay ahead of customer expectations by offering new features and products that enhance the overall banking experience and encourage customers to grow their relationship with Ally through additional products and an increased share of wallet. Customers are embracing the mobile and online channels as their go-to source of information about their accounts, as well as looking for tools to conduct transactions and perform other tasks. In May 2009, GMAC’s banking....

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