Target Launches New Third-Party Marketplace, Target+

Target has recently launched Target+, a new online marketplace for third-party sellers. The initiative was created to expand the assortment of offerings by Target by integrating merchandise from third-party sellers.
 
This comes on the tail end of recent announcements by Walmart and Amazon to offer similar platforms for third-party sellers. However, unlike Amazon and Walmart’s marketplaces, which any seller can join, sellers can only join Target+ if they’re invited.
 
The platform’s current sellers include Mizuno, SVSports, Kaplan Early Learning Company, Serenity Health & Home Decor, and Music123. Target plans to add additional sellers of home goods, toys, electronics, and sporting goods gradually.
 
By inviting retailers and carefully curating their products, Target can avoid the headache of policing its marketplace for offensive content, product quality issues, and customer service problems. Walmart and Amazon have both faced backlash for the types of merchandise they allow third-party sellers to pedal through their sites.
 
Target has a significantly smaller e-commerce presence than Amazon and has less than half the stores Walmart has. It hopes this move will give it an edge over such competition. Target’s customers will also get the same perks—including a 5 percent discount for REDcard members, free shipping, and in-store returns—for both Target and Target+ orders.
 
“Guests look to Target for great products,” says Rick Gomez, Target CMO and Digital Officer. “With Target +, we aim to give them easy access to even more great products by partnering with best-in-class specialty and national brands that will help guests save and get more done in just one stop to Target.com.”
 
Target has recently made moves to significantly improve its web presence. These efforts include improvements to its website and app, the launch of its Restock next-day essentials delivery service, the expansion of its Drive-Up pickup service, free two-day shipping options, and same-day deliveries with Shipt.
 

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