Taco Bell Tests Plant-Based Protein

Taco Bell is testing a proprietary plant-based protein for a limited time. It is featured in the new Crispy Melt Taco and Nachos BellGrande, but fans can also try it in any menu item at no extra cost. 

The Crispy Melt Taco features a choice of protein: a brand-new plant-based protein or traditional Taco Bell’s seasoned beef. The new soy and pea protein proprietary blend is inspired by classic Taco Bell flavors. The taco is topped with lettuce, cheddar cheese, diced tomatoes and reduced-fat sour cream. 
Regardless of protein, the Crispy Melt Taco is available for just $2.49.

During this test, the proprietary plant-based protein will also be featured in Nachos BellGrande, and it can be added to any menu item through order customization. The protein is certified vegan by the American Vegetarian Association (AVA).

Other recent vegetarian tests have included the Cravetarian plant-based protein and the Naked Chalupa with a Crispy Plant-Based Shell, while Taco Bell's Beyond Meat product partnership will be available before the end of 2022.
More from Loyalty360 featuring Taco Bell:

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing