Personalization is a word that has been touted for many years now by loyalty marketers. Achieving true personalization with your customer base, though, remains a challenge for many brands.
But, when done correctly and effectively, it can drive customer engagement and brand loyalty.
Many organizations have omnichannel plans or implementations in progress, and a new report from Kibo explored the all-important theme of consumer behaviors and trends to help business decision-makers determine and understand how to best move forward with....