Online behemoth Amazon accounted for nearly half of all 2016 online holiday sales, according to a recent survey from PowerReviews. Amazon’s dominance, especially as far as providing ratings, reviews, and question-and-answer technology has significantly altered the industry landscape and changed shopper expectations.
Retailers can compete against Amazon, the survey noted, by providing relevant content and by using loyalty programs to increase engagement and conversion. The survey found that 71 percent of shoppers make at least one....