Leveraging a partnership with Splash, Maybelline New York has entered the virtual landscape of Roblox to engage a new audience of makeup fans. The 360-brand promotion embraces the thriving music community within the Roblox world and seeks to create an immersive experience promoting a core value of the brand: self-expression.
Through virtual makeup looks, mini-games, and music, the brand draws Roblox users into the Maybelline New York lounge and Graffiti Room. There, makeup users can experiment with exciting new looks and....