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As a summer intern at The Lacek Group, I’ve spent the past several weeks researching how Gen Z interacts with our favorite brands.
Several factors play a role in Gen Z’s unique attitude toward brands. We’re younger and less established in our careers, so we have less money to spend. As a result, we’re more selective about the brands we purchase from, but we’re dedicated to the brands we like. Finally, we embrace standing out as individuals. We value brands....
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