Gamification: The Secret To Incentivizing Engagement And Driving Personalization

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Grabbing a consumer’s attention has always been a challenge for brands– but now holding that attention for a meaningful amount of time has become a new barrier. The average human attention span is shrinking and this is affecting how consumers engage with brands. Harvard Business School notes that, “Consumers have lost interest in the information content of ads because they can access more and better information on‐demand on the Web.”  And the....

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