Officials at Maritz Motivation Solutions have been closely monitoring the threat of fraud in loyalty programs. Now, Maritz has taken its concerns a step higher with the introduction of a new LoyaltyNext® Fraud Management Suite, an evolution enabling marketers and brands to detect and prevent fraud in loyalty programs.
Points accumulating in loyalty programs globally are real currencies with increasing value that have attracted the attention of criminals, according to Barry Kirk, vice president of loyalty solutions for Maritz....