Partnerships
 
NFL Signs Content and Advertising Deal with Reddit
The league “is adding Reddit Inc. to its roster of digital marketing channels as its new season begins, hosting a series of ‘Ask Me Anything’ discussions on the platform as part of a broader content and advertising deal.”
 
Customer Experience
 
Lululemon Shares on the Rise
Shares of the apparel company are rising, and the company’s focus on its in-store experience is one of the big reasons why. “Earlier this summer, the company opened its biggest store ever, in Chicago, and is planning to roll out more like it. This is part of the company’s growth strategy, which has included entering new categories, such as personal care.”
 
Kroger Unveils Plans for a Line of Plant-Based Products
Kroger’s natural and organic store brand, Simple Truth, will soon include plant-based meat alternatives. “Since its launch in January 2013, Simple Truth has become the leading natural and organic brand in the country, with annual sales exceeding $2.3 billion,” says Gil Phipps, Vice President of Kroger’s private label brands.
 
Employee Engagement
 
Starbucks Plans to Improve US Employees’ Mental Health Benefits
To compete in a tight labor market, Starbucks has announced a new initiative to increase its mental health benefits. “In a letter to employees Thursday, CEO Kevin Johnson announced the initiative along with others designed to improve employee productivity and engagement. The announcement came as Starbucks hosted a massive leadership conference in Chicago, at which 12,000 store managers participated.”
 
Corporate Social Responsibility
 
Amazon and Walmart Are Now Racing to Reduce Plastic Pollution in India
Amazon has announced that it will be eliminate all single-use plastics for deliveries in India by June 2020. Akhil Saxena, Amazon India’s Vice President of Customer Fulfillment, says, “This investment in protecting the environment ensures a triple win—it is good for our planet, good for our customers and community, and good for the business.”
 

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