American Express Focuses on Customer Experience with App Redesign
American Express is evolving its app experience for consumers. The company is looking to provide a seamless, intuitive experience that melds its banking and credit card products into one app.
With the influx of digital consumers since the pandemic, it was important to provide customers with an easy application for them to control their funds.
The creation of the all-digital checking account was also, in part, created to attract Millennials and Gen-Z consumers, as....