Loyalty360 Reads: March 14: Target Introduces

Miranda Lambert's MuttNation & Tractor Supply Co. Partner to Donate Over $250,000 to Animal Shelters
Miranda Lambert's MuttNation Foundation and Tractor Supply Company have teamed up to donate more than $250,000 to animal shelters across the United States. Through MuttNation's Mutts Across America program, the organizations issued a surprise $5,000 donation to one shelter or foster-based rescue in each state plus Washington DC, as well as a "Wildcard" pick.

Since the initiative's inception, MuttNation's Mutts Across America has supported more than 400 shelters with over $1.5 million in grants. Tractor Supply first partnered with MuttNation for the initiative in 2021.

"Our Tractor Supply team loves animals, and Miranda and Bev's passion and enthusiasm for shelter pets is an inspiration," said Seth Estep, Tractor Supply's EVP and Chief Merchandising Officer. "The Mutts Across America grants can have a tremendous impact on the facilities that support these abandoned and neglected animals. We are honored to partner with MuttNation in this initiative to help these shelters perform this difficult but important work."
Target Introduces 'Target Zero' Collection for Sustainability-Minded Shoppers
Target has announced it is launching a new collection of national- and owned-brand items meant to make it easier for eco-conscious shoppers to find items that align with their priorities.

The new Target Zero collection "features hundreds of products with packaging designed to be refillable, reusable or compostable," according to the Minneapolis-based retailer, as well as items made with recycled/recyclable materials to reduce the use of plastic. With nationally recognized CPG brands, including Burt's Bees and Pacifica in the mix, and home essentials from Target private labels Everspring and Grove Co. joining soon, Target Zero is now live in stores and online, the company said in a March 9 news release.

In-store, a Target Zero icon on shelves flags items designed with less waste in mind. Online, customers can shop a dedicated Target Zero page.
Columbia Sportswear Company Appoints Pri Shumate as Chief Marketing Officer for the Columbia Brand
Columbia Sportswear Company, a well-known active outdoor apparel, footwear, accessories, and equipment retailer, announced the appointment of Pri Shumate as Chief Marketing Officer for the Columbia brand. In this role, Pri will report to Joe Boyle, Executive Vice President and President of the Columbia brand.

"Pri is a consumer-obsessed marketing leader with global experience in demand creation," said Joe Boyle. "I feel certain that her background and dynamism will help drive continued growth for the Company."

"I am really excited about growing the Columbia brand and the business by diversifying and expanding our consumer base," said Pri Shumate. "I hope to educate people on the quality of our products and the values of our brand, and to harness our team's creativity to inspire people to go outside, fulfilling Columbia's mission to unlock the outdoors for everyone."

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