Loyalty360 Reads: June 25 | Carl’s Jr. and Hardee’s Joins with National Park Foundation; Old Navy Partners with Welcoming America; and More

Carl’s Jr. and Hardee’s Partner with National Park Foundation
Carl’s Jr. and Hardee’s restaurants are partnering with the National Park Foundation for a Star Pals kids’ meal promotion celebrating the unique experiences and exciting discoveries that await visitors to our national parks. To support the foundation’s mission to preserve and protect parks across the country, the restaurants are also making a $100,000 donation.

The toys offered with each Star Pals meal include an activity book, matching game, scavenger hunts, and fun fact cards, each reflecting on the diversity of wildlife, landscapes, and cultures found throughout various parks across the country.

“With travel picking up again, families are ready to hit the road now more than ever – so what better time to share all that our national parks offer,” said Patty Trevino, senior vice president of brand marketing at CKE Restaurants. “We hope our guests find fun for the whole family with this special Star Pals program, wherever their travels take them this summer.”
Old Navy Partners with Welcoming America to Celebrate New US Citizens
To celebrate America’s upcoming birthday and the diverse tapestry that makes up the U.S., Old Navy is rolling out the red, white and blue carpet to the country’s newest members. The quintessential American fashion brand is teaming up with the nonprofit Welcoming America to officially welcome newly naturalized U.S. citizens with the gift of its iconic Flag Tee.

This Fourth of July, Old Navy is celebrating all things American, from apple pie and barbecues to freedom and flag tees. The brand will cue the fireworks for a special group of people who represent the country’s rich heritage of diversity - new American citizens. To commemorate their first Independence Day as naturalized citizens, Old Navy is gifting its 2021 Flag Tee to these newest members1, officially welcoming them to the Old Navy family and tradition of stars and stripes.
Brand Holdings Acquires Healthy Skoop
Brand Holdings, a holding company focused on acquiring DTC e-commerce companies in the areas of health and wellness, sports nutrition, beauty and functional foods, among other categories, announced the acquisition of Healthy Skoop, a growth brand in the Plant-Based Protein Powder market, from the Seurat Investment Group.

This represents the third acquisition for the Company, which is backed by Kidd & Company, and T-street Capital.
Healthy Skoop, founded a group of friends led by Dr. James Rouse, a well-known medical professional and personality in Boulder, Colorado, is a company whose mission is to make great tasting plant-based products a simple, easy choice, in order to help people live a healthy lifestyle every day.
Frontdoor Names Amazon’s Tony Bacos as Senior Vice President, Chief Digital Officer
Frontdoor, the nation’s leading provider of home service plans, announced that Tony Bacos has joined the company as its first senior vice president and chief digital officer. This is a new role for Frontdoor, an organization on a quest to take the hassle out of owning a home, solidifying its continued commitment to transforming the home services industry with technologies and data that solve the hardest problems faced by homeowners.

In this role, Bacos will be responsible for the strategy and execution of technology initiatives and investments across the organization. This role will play a critical part in Frontdoor’s continued transformation and will include crafting the vision for future technology and shepherding the company’s engineering, product management, data science, machine learning, user experience, data security and corporate technology teams.

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