Loyalty360 Reads: February 10: Papa John

Ascenda and Visa Launch New Customer Engagement Program to Drive Cross-Border Payments in China
Ascenda and Visa have launched a brand-new customer engagement program to capture cross-border transactions and cultivate cardholder loyalty. The proposition delivers aspirational reward opportunities and is designed to unlock high-value customer spend for leading issuers in China.

Powered by Ascenda's technology, the new customer engagement program makes card payments highly rewarding. Visa is leveraging Ascenda's global customer engagement capabilities and integrating with TransferConnect to bring innovative rewards to the Chinese market at speed and scale.
Orvis Appoints Former Athleta CMO Pollak First Chief Brand Experience Officer
Orvis, the family-owned and operated outdoor retailer specializing in fly-fishing gear, dog products, and active lifestyle apparel, appoints former Athleta CMO Sheila Shekar Pollak to the newly created role of chief brand experience officer, effective February 14.

Pollak will lead efforts to channel Orvis' brand values to grow the company's awareness and customer base, build community and future generations of conservationists, and further evolve meaningful storytelling and engagement across omnichannel touchpoints.
Papa John's to Become Official Pizza Partner of the Atlanta Hawks
This week, the Atlanta Hawks announced a multi-year exclusive partnership with Papa John's, making Papa John's the official pizza partner of the Hawks. As part of this integrated partnership, Papa John's will work with the Hawks to positively impact the community in multiple ways including 'Hawks Spirit Days', memorable experiences for youth at select Community Centers around Atlanta. In addition, the two organizations will host 'Business of Basketball' events focused on youth, inclusive leadership and engagement with the area's historically black colleges and universities (HBCUs).

"Our partnership with Papa John's goes beyond pizza," said Hawks' Executive Vice President and Chief Revenue Officer Andrew Saltzman. "At the Hawks, we are always looking for partners who are committed to making a profound impact on the community, and we are thrilled that Papa Johns is aligned with us in seeing the value and importance for how they can affect so many across metro Atlanta."

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