Loyalty360 Daily Reads: Southwest Launches Companion Pass Promotion, Delta SkyMiles Members can Earn 1,000 Miles by Shopping at Starbucks, and The Estee Lauder Companies Inc., Google Cloud Use AI to I

Southwest Airlines Launches Limited-Time Companion Pass Offer 

Southwest Airlines has launched a special promotional Companion Pass® offer for Rapid Rewards® Members. This promotion aims to reward loyalty members with more points when they book a flight with a family member, friend, or loved one. Qualifying customers can designate their companion when they book a flight using the Companion Pass early next year. The Companion Pass promotion will run from January 8 through March 8, 2024. Fliers can use the Companion Pass as many times as they want while the promotion is ongoing.  

To qualify, Rapid Rewards Members must: 

  • Register for the promotion and purchase a Southwest® revenue flight (one round trip or two one-ways), starting today through August 30, 2023; 

  • Travel by September 30, 2023; and 

  • Designate a Companion to fly for free (does not include taxes and fees from $5.60 one-way) with them from January 8 through March 8, 2024. 

  • The Companion Pass allows Rapid Rewards Members to designate one person to fly with them, free of airline charges (does not include taxes and fees from $5.60 one-way) every time the Customer purchases or redeems points for a flight. 

"The Companion Pass is one of the most coveted airline perks in the industry, rewarding Customers for being part of our Rapid Rewards loyalty program," said Jonathan Clarkson, Vice President Marketing at Southwest Airlines®. "As the airline with Heart, we want our customers to feel appreciated for flying with Southwest, and what better way to do that than to offer the opportunity to travel and share experiences with a Companion." 


Delta Offers Generous Miles Points for Visiting Starbucks Twice 

Delta is giving coffee drinkers something to be excited about with its new SkyMiles promotion. The popular airline will give 1,000 bonus miles to loyalty members who spend at least $2 at Starbucks twice in one week. When SkyMiles members link their loyalty account with their Starbucks Rewards account, they can sign up for this exclusive promotion for a limited time.  

Members must sign up by September 12, 2023. Loyalty members can link up the two accounts at the brand partnership website: https://www.deltastarbucks.com/content/starbucks/en/overview.html 


The Estée Lauder Companies Inc. and Google Cloud Partner to Transform the Online Consumer Experience with Generative AI 

Google Cloud and the Estée Lauder Companies Inc. announced a new step forward in providing excellent service to the luxury beauty industry. This expansion of artificial intelligence technology will pioneer new uses of generative AI across ELC's brand sites as part of its mission to transform the luxury digital experience. ELC was an early collaborator in the beauty industry to tap Google Cloud to accelerate its technology strategy. With this new technology ELC and Google Cloud aim to better understand customer preferences, inform digital marketing, research, and design efforts, as well as translate the elegance of a best-in-class digital experience to support ELC lead the way in the prestige beauty industry.  

Google Cloud's gen AI capabilities will power real-time monitoring of consumer sentiment and feedback, allowing ELC to respond to consumer concerns in a more efficient manner. Ultimately, this technology will improve consumer experiences and collect more data from consumers to provide them with the shopping experience that meets and exceeds their expectations.  

"At The Estée Lauder Companies, we aim to delight consumers with transformative products and services. Through our collaboration with Google Cloud, we are creating high-touch, personalized experiences online that our consumers expect from every interaction with our brands," said Gibu Thomas, EVP Online, The Estée Lauder Companies Inc. "By working with Google Cloud's generative AI technologies, our data science teams are unlocking new ways to serve our consumers." 


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