Loyalty Reads: Regal Relaunches Summer Movie Express, Krispy Kreme Gives Donuts to Grads, and More

Regal Relaunches Summer Movie Express 

Regal announced its Summer Movie Express promotion will return to the theatre chain. Through the promotion, Regal will offer $2 movies every Tuesday and Wednesday for the first show of the day. 

Additionally, a portion of ticket sales for the kid-friendly film festival will go to benefiting the Boys & Girls Clubs of America. The festival will feature some of the most anticipated PG-rated films of the summer. 


Krispy Kreme Gives Donuts to Grads 

Krispy Kreme is giving away a free dozen of donuts for graduating high school and college seniors. To get the free donuts, seniors must wear Class of 2023 merchandise, like t-shirts, class rings, or cap and gown to a participating location on May 24, 2023. 

This is the donut chain’s fourth year running the free donuts promotion. To add to the excitement of graduation this year, each promotional box comes with a “dough-ploma” sleeve around the box. 


Ascend Hotel Collection Expands in Top Global Markets 

The Ascend Hotel Collection — part of Choice Hotels International, Inc. — will expand with seven new agreements and four new properties in its global portfolio. The new properties are backed by the Choice Privileges loyalty program, allowing members to earn points on stays at the new locations. 

New properties and agreements include: 

  • Mayfair Hotel in New York City, NY 

  • City Flats Hotel properties in Grand Rapids and Port Huron, MI 

  • 84-room property in Ellicottville, NY 

  • Multiple locations in California, including San Francisco and Livermore 

  • The Inn at Apple Valley, Sevierville, TN 

  • Abitta Boutique Hotel, San Juan, Puerto Rico 

  • Casas de Suenos Old Town Historic Inn, Albuquerque, NM 

  • Inn on the Square, Greenwood, SC 


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