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January 23, 2012
The large majority of American consumers would likely choose a retailer over its competitor if they were members of the retailer’s loyalty program.
71 percent feel their loyalty programs deliver benefits that are important to them.
84 percent of Americans are members of at least one retail loyalty program.
Men are less likely to join as many loyalty schemes as women, with only 18% being members of more than three schemes, compared to 36% of women.
ACI Worldwide, a leading international provider of payment....
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