Kellogg’s Donates $25,000 to Support School Sports in Local Communities

Kellogg's Frosted Flakes Mission Tiger is making a $25,000 donation to help Don Tyson School of Innovation's (DTSOI) middle school purchase new sports equipment. Educators and coaches at DTSOI work to ensure students have more opportunities to play sports.

Tony the Tiger and Mission Tiger are donating funds to help DTSOI purchase new cross-country and track gear, shoes, uniforms, training equipment and more, as well as provide new equipment for other middle school intramural teams such as soccer and tennis.

"Staying active and having fun are important parts of middle school sports, and the lifelong skills kids gain from playing sports such as leadership and teamwork are critical," said Laura Newman, Senior Director of Brand Marketing at Kellogg Company. "When we learned that middle school sports are at risk due to lack of funding, Mission Tiger jumped at the opportunity to make a difference in the community. Together, we can help more kids in Arkansas play like tigers."

DTSOI is a technology-rich STEAM school dedicated to challenging students academically while inspiring them to make their greatest dreams into their reality, and sports are a big part of that.

"We encourage our students to work hard both in and outside of the classroom to become well-rounded individuals, and sports play a huge role in developing many of these key skills such as confidence, leadership and teamwork," said Kelly Boortz, principal at Don Tyson School of Innovation. "We are grateful to Kellogg's Frosted Flakes Mission Tiger for helping us invest more in our middle school sports programs to help our students thrive."

Since its launch, Mission Tiger has helped more than 1 million kids across the country by repaving courts, refurbishing sports facilities, providing new training equipment and more. Fans can help schools in their local communities by joining the mission, purchasing a box of Kellogg's Frosted Flakes, and uploading their receipt to Kellogg's Family Rewards to make a $2 donation.

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